Competition airlines in Malaysia happen faster and stricter. It requires airlines to review their business strategies and techniques.One of the most common competing techniques is to offer low cost carries. This strategy was originally regarded as a good strategy to capture many passengers. This is also what the Malaysian Firefly airlines do. However, in a certain period of time this will cause big problems. Especially if it happens to the airline that is parented to other airlines such as firefly which is as part of Malaysia Airlines Berhad (MAB).
Restructured Low-cost Carrier
After the rapid growth of competitor Malindo Air, Firefly then experiencing the problem of fleet deficiency. While the interest of passengers to board this airline is quite high. Therefore, the mother party that the MAB must take policy as what you can see this site. Well, the policy taken is by restructuring the low cost carrier system.The solution is the parent company reduce the number of aircraft used by Firefly before. In addition, MAB also introduced a new schedule for flight with Firefly. Even the flight offered also locally ie only fewer flights only.
The Stiff Competition with Malindo Air
Currently, MAB especially Firefly is facing stiff competition with Malindo Air. The fierce competition occurs in flight from Subang airport and its route. The Lion Group’s Malaysian JV has been in direct competition to all of domestic Subang routes of Firefly.Firefly has an exclusive domestic market camp because it has been operating in Subang for almost 10 years. However, since the arrival of Malindo in 2013, Firefly became marginalized. Especially now with restructuring, Firefly becomes increasingly cornered. Even predicted if Malindo would become the largest airline operating from Subang.
What Will Be Happened Later?
Well how their competition in the low cost carrier next? Probably Firefly will get worse especially for that route. But that does not mean it slumped in the other route. Perhaps the MAB has a special strategy to win the market on that route.Perhaps the MAB has devised a strategy and special techniques that can provide many benefits later.Let’s see how the MAP strategy to redevelop the Firefly so that it can become a ruler in the market share.If Malindo can successfully master the market route subang, MAB must take a wise attitude to be able to restore glory in the past.
Restructuring low cost carrier is indeed sometimes not the right choice. Usually done because forced, but the company should be able to take another alternative to be able to survive and restore the glory of Firefly airline.